Andalucía TRADE, Agencia Pública Empresarial para la Transformación y el Desarrollo Económico, aglutina toda la actividad de apoyo al sector empresarial ejerciendo de motor del desarrollo económico para favorecer la transformación de Andalucía, a través del fomento empresarial, la promoción de las inversiones, la internacionalización, la innovación, el fomento de la I+D+i y la transferencia de conocimiento.
La transformación digital de las empresas, entendida como la integración de la tecnología digital en todas las áreas de una empresa, se ha convertido en una de las grandes palancas de la internacionalización empresarial y clave de la competitividad. Representa un activo esencial para incrementar la habilidad de las empresas en los mercados internacionales que requiere cambiar, tanto la forma de trabajar, como la forma de atender y ofrecer valor a los clientes.
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